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As the prospect of World Cup qualification built excitement across Ireland, Carlsberg launched a high-impact campaign to champion their long-standing support of the national football team.

The creative execution celebrated the country's true colours, quite literally flying the flag with a Carlsberg firmly in hand. Spanning major out-of-home placements, the campaign rolled out across Dublin Airport, large-format billboards, and prominent projections near the Aviva Stadium to back the Boys in Green.

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