Overview

A full set of design and motion graphics assets was created for TikTok’s Pride campaign, supporting the platform’s commitment to celebrating and amplifying LGBTQIA+ voices. The visual system brought their Pride Together narrative to life across in-app programming, TikTok LIVEs, and promotional content highlighting the LGBTQ+ Trailblazers.

The final creative captured the energy, inclusivity, and visibility at the heart of Pride, delivering a vibrant and cohesive campaign experience throughout the month.