Smirnoff logo — DARE client
Smirnoff logo — DARE client
Smirnoff cocktail out-of-home campaign creative — DARE, 2023
[01]

Category:

Concepting / Creative direction

Category:

Concepting / Creative direction

Year:

2023

Year:

2023

Client:

Diageo - Smirnoff

Client:

Diageo - Smirnoff

Location:

Ireland

Location:

Ireland

Overview

Think cocktails, think Smirnoff. The aim of this campaign was to spotlight the dexterity of Smirnoff as a key ingredient in a variety of cocktails ahead of the festive season.

The campaign ran in different markets across Europe and consisted of video ads, social content, digital out of home.



TV


OOH
Smirnoff out-of-home billboard execution, IrelandSmirnoff out-of-home billboard execution, Ireland


Smirnoff cocktail campaign — social media static asset 1
Smirnoff cocktail campaign — social media static asset 2
Smirnoff cocktail campaign — social media static asset 3
Smirnoff cocktail campaign — social media static asset 4
Credits

Agency: Monks UK & Ireland
Role: Concepting, storyboarding, art direction.
ACD & Designer: James Stafford
GCD: Rob McDonnell