Overview

To capitalise on the global launch of the Formula One movie, a high-impact cinema takeover was created to reach racing fans at peak interest. The film opened with Sebastian Vettel introduced as a four-time Formula One World Champion speaking about the pursuit of pure speed, before a sharp rug-pull revealed his true title as German SailGP Team Owner, cutting straight into the intensity of SailGP racing. Turned around from pitch to final delivery in under two weeks, the campaign was further amplified by movie-style posters placed throughout cinema lobbies, reinforcing the twist and driving intrigue for SailGP among motorsport enthusiasts.