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Overview
A headline-grabbing campaign to highlight why fans of Formula One might want to turn their attention to SailGP.
The campaign consisted of a takeover of the Las Vegas strip during the 2024 Las Vegas F1 grand prix, including a huge billboard trackside.
Miracle Mile - South
Miracle Mile - Harmon Displays
Miracle Mile - North
Miracle Mile - Shopping
Articles
Credits
Agency: Monks UK & Ireland
Role: Concepting, storyboarding, art direction, design
Design Lead: James Stafford
Copy Lead: Steve O’Rourke
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