Overview

A targeted digital out-of-home suite was developed to promote SailGP’s upcoming Portsmouth event. The creative was displayed throughout key London Underground locations, including the main concourse and escalator networks at Waterloo Station.

Designed to reach commuters and sports fans in high-dwell areas, the campaign introduced SailGP as an exciting annual fixture, using bold, high-impact visuals to build anticipation and drive interest in the fast-paced racing series.